Privacy policy
Overview
Last updated: January 5, 2026
Plain English summary: We collect only the information needed to run our store, fulfill orders, communicate with customers, and improve our services. We do not sell customer data for profit, and we share information only with trusted partners required to operate our business or comply with law.
This Privacy Policy describes how ARO Espresso, operated by Secinaro LLC ("we", "us", or "our"), collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from aroespresso.com (the "Site") or otherwise communicate with us (collectively, the "Services").
For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected.
By accessing or using any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please do not use the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, operational needs, or legal requirements. We will post the revised policy on the Site and update the "Last updated" date as required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information from a variety of sources. The information we collect depends on how you interact with us.
We use this information to operate our business, fulfill orders, communicate with customers, improve our Services, comply with legal obligations, and protect our rights.
Our store is hosted on Shopify Inc., which provides the e-commerce platform that allows us to sell our products. To learn more about how Shopify handles personal information, visit Shopify’s Privacy Policy.
What Personal Information We Collect
"Personal information" means information that identifies, relates to, describes, or can reasonably be associated with you.
Information We Collect Directly from You
- Basic contact details such as name, address, phone number, and email address
- Order information including billing address, shipping address, payment confirmation, and order history
- Account information such as username, password, and account preferences
- Shopping activity including products viewed, added to cart, or wishlisted
- Customer support communications you choose to share with us
Providing certain information may be required to use some features of the Services. Choosing not to provide information may limit functionality.
Information Collected Automatically
We automatically collect certain usage information through cookies and similar technologies. This may include device type, browser information, IP address, and interactions with the Site.
Information We Obtain from Third Parties
- Service providers such as Shopify and payment processors
- Analytics and advertising partners that help us understand and improve the Services
Any information obtained from third parties is treated in accordance with this Privacy Policy.
How We Use Your Personal Information
- Providing Services: processing payments, fulfilling orders, managing accounts, shipping products, handling returns, and enabling reviews
- Marketing and Advertising: sending promotional communications and displaying relevant advertising
- Security and Fraud Prevention: detecting and preventing fraudulent or malicious activity
- Customer Support: responding to inquiries and improving the customer experience
We may use Shopify advertising services such as Shopify Audiences to personalize ads shown on third-party websites. To opt out of this use, visit https://privacy.shopify.com/en.
Cookies
We use cookies to operate and improve the Site, remember preferences, run analytics, and support marketing efforts. You can control cookie settings through your browser, but disabling cookies may affect site functionality.
More information about Shopify cookies can be found at https://www.shopify.com/legal/cookies.
How We Disclose Personal Information
We may disclose personal information to:
- Service providers who support our business operations
- Business and marketing partners
- Affiliates within our corporate group
- Legal authorities when required by law
We have disclosed identifiers, commercial information, and internet activity data within the past 12 months for these purposes.
We may "sell" or "share" personal information as defined under applicable privacy laws for advertising purposes only. We do not use sensitive personal information to infer characteristics about individuals.
User Generated Content
Reviews and other user-generated content posted publicly are visible to others. We are not responsible for how third parties use information you choose to make public.
Third Party Websites and Links
We are not responsible for the privacy practices or content of third-party websites linked from the Site.
Children’s Data
The Services are not intended for children, and we do not knowingly collect personal information from children under 16 years of age.
Security and Retention
No security system is perfect. We retain personal information only as long as necessary to provide the Services, comply with legal obligations, and resolve disputes.
Your Rights and Choices
Depending on your location, you may have rights to access, delete, correct, or opt out of certain uses of your personal information. Requests can be made using the contact details below.
International Users
Your information may be processed outside your country of residence, including in the United States. When required, we rely on approved data transfer mechanisms.
Contact
If you have questions or requests regarding this Privacy Policy, contact us at:
Email: sales@aroespresso.com
Address: Secinaro LLC, 3213 W Wheeler St #1167, Seattle, WA 98199, United States